Speakers

Alison Best, CDME, Partner, CFO by design Photo Thumbnail
Alison Best, CDME, Partner, CFO by design

Ali has spent the past 20 years in DMO leadership. She has served as Sr VP Convention Sales and Services in Whistler, Canada and Santa Monica, CA and as President and CEO of Visit Oakland. In her tenure at Oakland, Alison successfully changed the narrative around Oakland by working strategically on a well-executed plan of community engagement. Most recently Ali was EVP for Destinations International, the global trade association for destination marketing organizations where her focus was on ensuring that members had the tools, resources and support to be successful. Alison’s drive to continue that work, brought her to CFObd where she is leading the efforts around staff and community alignment and board composition and development.

 

Sessions: Executive Session: Open to ITA Board and Session Sponsors
Brian Blackford, Indiana Communities Institute Photo Thumbnail
Brian Blackford, Indiana Communities Institute

Brian Blackford is a Project Manager for the Indiana Communities Institute (ICI) at Ball State University. Based in Indianapolis, Brian works with partners across Indiana to enhance quality of community and build human capacity through special initiatives and educational experiences, including the annual Indiana Basic Economic Development Course which Ball State has hosted for more than 35 years. ICI, through research, policy, and practice, works to connect university resources with cities, towns, and neighborhoods in an effort to support modern and comprehensive community economic development and advocate for talent-focused, asset-based approaches to building stronger places. Prior to joining Ball State, Brian worked for the Indiana State Fair Commission, the Indiana Office of Tourism Development, and Indiana Landmarks, the nation’s largest statewide non-profit dedicated to preserving the built environment. He graduated with honors from Ball State University in 2001, completed the Indiana Economic Development Course in 2010, finished the AgriInstitute’s two-year rural leadership program in 2016, and earned a Master in Public Administration degree with a concentration in community economic development in 2019 from Ball State. Brian helped establish and served as past president of both Dig IN and Indiana Artisan, non-profit organizations dedicated to enriching community through local food and art. Any spare time is spent biking, running, kayaking, traveling and, most importantly, enjoying the adventures of parenthood with his wife, Cindy, and son, Eli.


Sessions: Breakout Session III: What is Your Communities Story ?
Brian Simmons Photo Thumbnail
Brian Simmons

Brian Simmons, SHRM-SCP, CTA  

CEO| President| Master Edutainer

Brian Simmons, SHRM-SCP, CTA, is the Founder, President and CEO of BEST Edutainment, LLC, where he creates, instructionally designs and facilitates customized workforce development and growth programs, courses, retreats and keynote workshops. Mr. Simmons is nationally known and recognized for his unique “Edutainment” style of Master-level presentation delivery behaviors and facilitation techniques which are educational, engaging and entertaining.

He is a Senior Certified Professional of Human Resources through the Society for Human Resources Management (SHRM) and the Human Resources Certification Institute (HRCI) and often appears in statewide media and newscasts as the "HR Expert".

Additionally, Mr. Simmons is a regional Radio/TV Broadcaster for Forcht Broadcasting and appears quarterly on Lexington CBS Affiliate WKYT’s Kentucky Newsmakers with Bill Bryant where they discuss “What’s Happening in the Workplace?” He recently embarked on two legendary media campaigns and programs – “Thank A Teacher Tuesdays” presented by Dairy Queen and “The BEST STARS® Radio Variety Show”. Brian is a Veteran of the United States Air Force and attended Murray State University.

www.bestedutainment.com

Sessions: Opening Keynote Session : Thank You for Eating the Cake: Lessons in Employee Training and Recognition
Erick Rheam, Speaker and published author. Photo Thumbnail
Erick Rheam, Speaker and published author.

Erick Rheam is a speaker and published author. He communicates and educates on topics related to discovering significance and the art of mastering human dynamics to achieve success.

Erick spent the past eight years training and educating association staff and executives on how to build programs and services that add value to customers. Erick partnered with leading software developer, Automated Energy, Inc., to help municipally owned utilities deploy energy efficiency software to assist large commercial and Industrial companies become more energy efficient and deploy green technology.

Prior to partnering with Automated Energy, Erick worked for a decade in the public power industry for two municipally owned utilities in Indiana and Colorado. He led a customer service division and served business communities to ensure local policy enhanced the business environment so that the business class could thrive, grow and create jobs.

Erick earned his Key Public Power Account Executive designation through the American Public Power Association (APPA). He also served on several national boards and committees to promote green technology, energy efficiency, and customer service. He was vice-chair for the National Customer Services Section for APPA. He also served as the chair for the National Key Accounts Committee for APPA.

Sessions: General Session: The World Belongs to The Encourager, Breakout Session I: Lead Without Speaking- The Importance of Nonverbal Communication
Jake Myers, Vice President of Digital Revenue, Gatehouse Media+Thrivehive & Adjunct Professor in the OSU Fisher School of Business MBA Program Photo Thumbnail
Jake Myers, Vice President of Digital Revenue, Gatehouse Media+Thrivehive & Adjunct Professor in the OSU Fisher School of Business MBA Program

Jake Myers is an award-winning digital marketing executive and industry thought leader. After spending nearly a decade in sales and strategy, Jake knows what truly drives conversions and creates a far-reaching buzz. Currently, he heads up the digital advertising strategy in Ohio for Gatehouse Media + Thrivehive, the nation's reigning Best Digital Agency. In addition to his extensive digital experience, Jake is a highly sought-after speaker, presenting on topics ranging from digital marketing and brand storytelling to consumer behavior and advertising technology. His audiences have included university students (MBA candidates at The Ohio State University Fisher School of Business and members of the Latin American Institute of Business at The University of Akron, respectively), as well as CEO's, executives, entrepreneurs and more.


Sessions: Breakout Session I: Brand Storytelling in an Increasingly Digital World
Janice Person Photo Thumbnail
Janice Person

Janice Person has worked for a public relations agency in New York, a small company in Mississippi and a Fortune 500 firm in St. Louis over the past 25 years. During that time, she's announced major breakthroughs and been fire-tested in the world of issues management. Seeing the power of social media building, she established an online brand a decade ago that has kept her on the forefront of PR. She recently started her own communications consulting company -- JPlovesCOTTON, LLC -- to help others better understand the ever-changing communications & cultural landscapes. She's a sought after public speaker having spoken at major conferences like SXSW and elite groups like the San Francisco Professional Food Society. You can find her online at janiceperson.com and @JPlovesCOTTON on social media.

Sessions: Breakout III: I Didn't See That Coming: Preparing for & Reacting to Issues Online
Jason Manges, Sojern Photo Thumbnail
Jason Manges, Sojern
Sessions: Breakout Session III: Changing the Broken Landscape of the Digital Marketing Coops
Jocelyn Vare, Propeller Marketing Photo Thumbnail
Jocelyn Vare, Propeller Marketing

Jocelyn Vare is the founder and sole owner of Propeller Marketing. She is from South Bend, Indiana and graduated from Butler University. Jocelyn’s career began at Indianapolis advertising agencies with accounts including Coca-Cola, Papa John’s Pizza, the Hoosier Lottery and the Indiana Office of Tourism Development.

She started Propeller Marketing 18 years ago in Fishers specifically to serve the Indiana tourism industry. Today, Propeller is a full-service advertising agency with a hard-working staff of four and a client roster of destination marketing organizations, tourism-related associations, attractions, and economic development offices across the state.

Jocelyn is a board member of Nickel Plate Arts and Fishers Music Works, a graduate of the Fishers Government Academy, Hamilton County Leadership Academy, and Ball State's Community Development Course.

Sessions: Breakout Session II: Google Analytics 101
Julie Hart, President, CFO by design Photo Thumbnail
Julie Hart, President, CFO by design

Julie founded CFO by design in 2012 with the vision of supporting executives and organizations by using finances as the foundation for organizational excellence.  Since then Julie has had the privilege of working with DMO’s and associations across the nation.  Julie’s experience does not follow the traditional path and includes serving two terms on the City Council in Bastrop.  Julie is known for her expertise in developing easy to understand financial statements, training of executives and boards and taking a long-term, holistic strategic planning approach to organizational finances. 

 

Sessions: Executive Session: Open to ITA Board and Session Sponsors
Kim Palmer, Miles Partnership Photo Thumbnail
Kim Palmer, Miles Partnership

Kim Palmer is the Program Director at Miles Partnership for the company’s Google DMO Partnership Program. In addition to all things Google, she specializes in organic traffic generation and analytics for DMOs and resorts. She’s been involved in every aspect of digital marketing since starting by launching Miles Partnership’s first destination websites in the late 90’s. Kim is a frequent contributor to the Miles Partnership blog on topics surrounding SEO and Google’s evolving role in travel.


Sessions: Breakout Session II Connecting with Google Trends and Newest Opportunities
Kristin and Danny, datenightwithkristinanddanny.com Photo Thumbnail
Kristin and Danny, datenightwithkristinanddanny.com

They are passionate about finding the funny in life and relationships, and when they aren’t

making family-friendly online videos, they are traveling the country as speakers and emcees,

entertaining audiences with their “Date Night With Kristin And Danny” and “Laughter Is The

Best Medicine” programs.

Kristin & Danny originally met and married in Los Angeles, California where they spent 15 years

working in the entertainment industry; Kristin as a television host and red carpet

correspondent, and Danny as an actor, comedian, and stunt man for sports commercials.

In 2016, the couple relocated to Danny’s hometown of Indianapolis, IN to begin a new family

venture of “creating online family-friendly content where God is always welcome.” In addition

to their feel-good and faith-based content, the couple is passionate about traveling and

experiencing America through the lens of finding joy in the simple things. This passion

culminated into a digital-series entitled “Local Treasures,” where they have showcased the

great state of Indiana, from places like French Lick, Fort Wayne, Hendricks County, Madison,

Terre Haute and more - to their online following of over 1 million people.

They have two children, Harper (8) and Holt (5) and are celebrating 11 years of marriage this

year. You can find out more about their story or watch their videos at

www.datenightwithkristinanddanny.com.

Sessions: General Session: Laughter is the Best Medicine
Kristin McGrath, Visit Albuquerque Photo Thumbnail
Kristin McGrath, Visit Albuquerque

Kristin McGrath joined Visit Albuquerque as the organization’s vice

president of sales, services & sports in June 2017. McGrath has 20+

years experience in destination marketing and management and has

served in similar roles at both Richmond Region Tourism in Virginia and

the Providence Warwick Convention & Visitors Bureau in Rhode Island.

McGrath oversees the Sales, Services and Sports divisions, which are

responsible for generating qualified meeting, convention, sports and

group tour leads that are distributed to Albuquerque’s hotels, the

Albuquerque Convention Center and area event and sports facilities. In

her role, she guides the destination sales team to turn those leads into

definite business for Albuquerque and to ensure the groups have

successful and unforgettable meetings and events in New Mexico’s

largest city.

Sessions: Breakout Session I: Tradeshow 101: Pre, During and Post tradeshow tips to capitalize on sales opportunities, Breakout Session I: Building Client Relationships in a Digital Age
Mya Surrency, Digital Edge Photo Thumbnail
Mya Surrency, Digital Edge

Mya Surrency is Co-Founder of Digital Edge, an agency focused on working with DMO’s with a specialty in meetings marketing. Mya utilizes her 10+ years of DMO experience create cutting edge meetings marketing techniques from our work with San Francisco Travel, Atlanta Convention & Visitors Bureau, Visit Park City among others. Mya has led the agency to be honored as Inc. Magazine’s 5000 Fastest Growing Companies in America in 2019 and made the Jacksonville Business Journal’s list of 50 Fastest Growing Companies three years in a row.    

Prior to starting Digital Edge Marketing, Mya was the Interim President & CEO and Vice President of Tourism Marketing and Development for Visit Jacksonville, a top tier destination marketing organization. Before her time at Visit Jacksonville, Mya was the Deputy Director for St. Augustine, Ponte Vedra & The Beaches Visitors & Conventions Bureau.


Sessions: Breakout Session II: Are You Talking to All Meeting Planners the Same? Why It’s Time to Change Your Meetings Marketing Strategy & How to Effectively Do So
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