Agenda

Join Amir Eylon, President & C.E.O. of Longwoods International, as he shares the latest highlights from their ongoing American Traveler Sentiment Study, the longest running study of its kind during the pandemic. Attendees will gain insights into what American Travelers are thinking and how they are planning for 2021 and beyond. In addition, Amir will share thoughts as to what travelers will be expecting and seeking out moving forward into and beyond recovery. 

Make 2021 a year of recovery! In this session, Brian will give you the top things you need to do to ensure your destination is well-positioned both during and after this unique time. In this webinar, we’ll discuss some of the latest digital marketing developments and trends that you need to know to help you navigate the changing landscapes ahead of us. You'll discover essential strategies to futureproof your marketing efforts for the long haul when it comes to increased consumer privacy standards, changing targeting methods, how to identify consumers who are ready to travel, and what's new on the horizon. This session will help ensure that your budgets are positioned for maximum impact and flexibility in driving not only inspiring consumers but converting visitation during this time of healing. Hear his take on the most essential marketing tactics you need to thrive and not merely survive in 2021.

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences and trade shows. Look at current reopening and recovery trends with fresh data from Meeting Professionals International and discuss new guidelines for social distancing, sanitization and food delivery. Find out ways you can help meeting professionals feel safe bringing their stakeholders and attendees to your city.

Learner Outcomes:

• Find current trends and stats about the state of the meetings industry in the Covid era.
• Discover what considerations planners are using to determine how they can safely host meetings.

Discuss how you can make planners feel confident booking business with you post-Covid.