Agenda

We’ve often heard the saying, “A little recognition goes a long way.” This is certainly true when we consider consistent recognition as a tool that reinforces reasons for both Employees and Guests to be engaged in Our organizations. Although Employees and Guests might not directly solicit attention and recognition for a job well done or for choosing to engage Us in business, studies have confirmed how encouraged and engaged People feel when that spontaneous, unexpected recognition is received. A recent article in the Washington Post reported that 79% of employees who quit their jobs cite a lack of appreciation as a key reason for leaving. The article also went on to state that 65% of North Americans report that they didn't receive recognition at all in the previous year. In this opening keynote, Participants will review modern day recognition homeruns, hacks and fails while realizing the Domino Effect down to the P&L bottom line.

CFO By Design 

Wondering if your content distribution strategy is working? There’s a chance you might be thinking about it all wrong …  Join us for a deep dive into how to reverse-engineer your content strategy by starting with the most important - but often overlooked - input: Your Audience. In this thought-provoking talk, Jake Myers will explore the ever-evolving role of media in today’s storytelling space, and share insights into how to create content that appeals to, and resonates with, those for whom it was designed to reach. 

Google Analytics 101 

We’ve all been blind-sided by the comments online. Maybe we shared a video of a local high school band, the latest local headlines or a photo of a beloved family member or pet and the comment string took a strange turn. The online environment has radically changed interpersonal communications and it has opened up new risks to our businesses and organizations as well. It’s no longer aimed only at Fortune 500 companies either. Let’s take time to talk about how this environment has shifted for us, what causes it and how we can help our employers take action that helps limit our exposure and, in fact, let’s us flourish. Getting ahead of it... being prepared before the issue comes up is by far the best strategy. We’ll walk through what that looks like and how even the smallest organization can be better prepared.

Every community has a story. Why it matters and how it’s told relates to concepts such as engagement, pride, and place attachment. A good story is authentic and integrated. It impacts residents and influences visitors. What is your community’s story? Consider the possibilities during this hands-on session.

Travelers move rapidly across websites and devices during their travel planning. With abundant amounts of data, sorting through the noise and investing in the right place while proving economic impact is crucial. Digital DMO marketing has never been better positioned to be more sophisticated to match travelers’ paths to purchase. Join Jason Manges of Sojern, as he deep dives into the evolution of destination marketing co-ops, how to get the most out of your current co-op programs, and what the future looks like.

Following the awards enjoy live music and dancing with the band The Crashers. 

It’s time to reevaluate what is classified as meetings marketing & start utilizing digital marketing to reach the right planner with the right message at the right time.  Determine who is the right fit for your destination and start utilizing digital marketing techniques to reach planners across channels, devices & platforms.  Start implementing meetings marketing strategies that deliver real measurable results.     Content of Presentation:The presentation will incorporate recent research on what meeting planners needs, how they differ across segments & how DMO’s can start reaching them more effectively. As a meetings focused DMO digital agency, we have the privilege of working with a variety of DMOs on their meetings marketing efforts. The presentation will incorporate lessons learned, best practices and examples from Park City, UT,Atlanta, GA and Travel Portland to name a few.

Enjoy lunch and a preview of the 2021 Indiana Tourism Conference