Agenda

We’ve often heard the saying, “A little recognition goes a long way.” This is certainly true when we consider consistent recognition as a tool that reinforces reasons for both employees and guests to be engaged in our organizations. Although employees and guests might not directly solicit attention and recognition for a job well done or for choosing to engage uUs in business, studies have confirmed how encouraged and engaged people feel when that spontaneous, unexpected recognition is received. A recent article in the Washington Post reported that 79% of employees who quit their jobs cite a lack of appreciation as a key reason for leaving. The article also went on to state that 65% of North Americans report that they didn't receive recognition at all in the previous year. In this opening keynote, participants will review modern day recognition homeruns, hacks and fails while realizing the domino effect down to the P&L bottom line.

Enjoy the opening reception, Vegas Style, in the Laurel Lounge located in the casino. During the reception attendees will have the opportunity to learn blackjack, poker and craps. Final event of the evening will be a free slot tournament for prizes at 9pm. Registration for the slot tournament is required and available through the registration link. 

Learn from Jeff Koleba, Vice President of Marketing & Programming for Churchill Downs Racetrack as he discusses some of the principles and approaches that Churchill Downs uses to market both the Kentucky Derby and more than 70 other live race days each year.

Headline News for the Wrong Reasons: We’ve all seen the headlines about our DMO counterparts and have wondered “what happened?” In this session, we’ll look at case studies from the headlines and then provide guidance on DMO accountability, fiduciary responsibility of the board and best practices to protect your organization. Come with your questions! 

Wondering if your content distribution strategy is working? There’s a chance you might be thinking about it all wrong … Join us for a deep dive into how to reverse-engineer your content strategy by starting with the most important - but often overlooked - input: your audience. In this thought-provoking talk, Jake Myers will explore the ever-evolving role of media in today’s storytelling space, and share insights into how to create content that appeals to, and resonates with, those for whom it was designed to reach. 

Learn how to work smarter, not harder. This session introduces specific apps and tools that streamline communication, collaboration and productivity. From cures for terrible grammar to mindfulness and reflection, rest assured that there's an app for that!

Rapidly changing technology has changed the way we identify and interact with our clients. This session will provide practical tips on how to leverage online platforms to build and strengthen meaningful business relationships with the goal of developing and closing more business.

Google Analytics tracks data from your website to assess audience's reactions to your messages and your marketing efforts. If you are new to Google Analytics this session is a helpful intro. You'll receive tips to interpret GA data efficiently and meaningfully for tourism marketing.

We’ve all been blind-sided by the comments online. Maybe we shared a video of a local high school band, the latest local headlines or a photo of a beloved family member or pet and the comment string took a strange turn. The online environment has radically changed interpersonal communications and it has opened up new risks to our businesses and organizations as well. It’s no longer aimed only at Fortune 500 companies either. Let’s take time to talk about how this environment has shifted for us, what causes it and how we can help our employers take action that helps limit our exposure and, in fact, let’s us flourish. Getting ahead of it... being prepared before the issue comes up is by far the best strategy. We’ll walk through what that looks like and how even the smallest organization can be better prepared.

Presented by Indiana Office of Tourism Development

An informed board is a powerful vessel for building community alignment and positioning the DMO as the leader in destination development. This session will focus on ways to make your board more effective and more informed so that they can advocate for the DMO in the community. We will look at tools for governance excellence, while exploring ways to leverage the influence of your board with elected officials and community stakeholders in order to make your destination more successful.

The world of Google is an ever-evolving and critical space for every segment of Indiana's tourism industry. This session will highlight the latest trends and newest opportunities in Google Travel that destination marketers and other segments of the industry should know. In the last year, destinations around the country have become participants in the Google DMO Partnership program to actively influence their presence om Google's search and travel planning products beyond paid research and traditional SEO. Learn how their efforts have improved their market's representation and created new value for industry constituents. 

Every community has a story. Why it matters and how it’s told relates to concepts such as engagement, pride and place attachment. A good story is authentic and integrated. It impacts residents and influences visitors. What is your community’s story? Consider the possibilities during this hands-on session.

Life is hard and challenging, especially with change as our constant companion. However, there is one relationship tool that will never become obsolete -  "Encouragement”. In this motivational talk, Erick shares a compelling real-world story of rags to riches and will invite the audience to embrace the idea of becoming an encourager and show them why it’s their greatest investment for success.

Break Sponsored by Visit French Lick West Baden

The hours spent on a tradeshow exhibit floor or at an industry show appointment desk are only part of the job. Pre and post tradeshow activities are equally, if not more, important. In addition to offering suggestions on how to set yourself up for success, metrics on evaluating the investment of time and money into tradeshows will be explored.

It's not a newsflash that the state of journalism--and media as a whole--is in flux. Mike will share insights from Muck Rack’s State of Journalism survey and actionable tips to help PR strategy thrive in 2020 and beyond.

Travelers move rapidly across websites and devices during their travel planning. With abundant amounts of data, sorting through the noise and investing in the right place while proving economic impact is crucial. Digital DMO marketing has never been better positioned to be more sophisticated to match travelers’ paths to purchase. Join Jason Manges of Sojern, as he deep dives into the evolution of destination marketing co-ops, how to get the most out of your current co-op programs and what the future looks like.

Indiana Foodways Alliance and Indiana State Festivals Association   Location: Roman 

Legislative Update Location: Forum

Presented by Midwest Living 

Presented by Indiana Connection 

Emcee: Jeff Ketterman 

Following the awards enjoy live music and dancing with the band The Crashers. 

Kristin & Danny Adams are viral video creators, best known for their funny lip-sync mashups. They are passionate about finding the funny in life and relationships, and when they aren’t making family-friendly online videos, they are traveling the country as speakers and emcees, entertaining audiences with their “Date Night With Kristin And Danny” and “Laughter Is The Best Medicine” programs.

Solid communication skills are paramount if you desire to gain buy-in from your colleagues, leadership, friends, and family; however, your words are only part of your communication repertoire. Studies show that 55% of communication is nonverbal and two people will signal over 800 nonverbal cues over the course of a thirty-minute conversation. In this highly entertaining and informational presentation, Erick Rheam that teaches the principles and applications of body language and techniques that can be used immediately to enhance communication and influence.

It’s time to reevaluate what is classified as meetings marketing & start utilizing digital marketing to reach the right planner with the right message at the right time. Determine who is the right fit for your destination and start utilizing digital marketing techniques to reach planners across channels, devices & platforms. Start implementing meetings marketing strategies that deliver real measurable results. Content of Presentation:The presentation will incorporate recent research on what meeting planners needs, how they differ across segments & how DMO’s can start reaching them more effectively. As a meetings focused DMO digital agency, we have the privilege of working with a variety of DMOs on their meetings marketing efforts. The presentation will incorporate lessons learned, best practices and examples from Park City, UT,Atlanta, GA and Travel Portland to name a few.

Visuals are still the most impactful type of content that DMOs can share to inspire travelers to visit a destination. Across the tourism industry, many brands are telling the same stories that don’t stand out from the crowd or reveal what is unique about a destination. Learn how to help your team create and share stories that make travelers stop, notice and take action. From content ideation to working with partners and professionals, to tapping into new Instagram and Google trends, you’ll leave this session with helpful tactics to use with your team. CrowdRiff will share best practices and inspiration from the best brand storytellers, both within travel and other industries. Prepare to get hands on in this fun and interactive session!    Attendees will learn:

New techniques for content and campaign ideation.

Tips for sourcing and curating visual content from professionals, the public, influencers and partners.

How to use new products from Instagram, Facebook and Google to reach and influence more travelers.

Enjoy lunch and a preview of the 2021 Indiana Tourism Conference