Agenda

The Indiana Tourism Conference agenda is subject to change. To print a copy of this document, please click the print button below. 

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MondayMarch 4th, 2019
4:00 PM5:00 PM
Opening Keynote Session: Alyssa Dver
Description

Indiana Confidence – Using Brain Science to Motivate Yourself & Visitors Confidence is the key to unlocking everyone’s potential – allowing us to be engaged and achieve success. Confident people are more innovative, more resilient, and overall happier.  They are better teammates, more productive, and create positive cultures. They make the best leaders, recruiters, presenters and role models – as well as friends. Good news – no one is born confident. It can be learned by anyone at any time.In this interactive, entertaining and immediately applicable session, you’ll gain Higher Power Thinking™ using ACI’s brain science-based tips, tools and techniques. Learn what boosts and busts confidence in yourself and others. You’ll be able to give and get more satisfaction at work - and at home – and entice visitors to enjoy the beautiful state of Indiana!

Speakers Alyssa Dver, American Confidence Institute
5:15 PM7:00 PM
Opening Reception
Description

Opening Reception hosted by Visit Hendricks County

7:00 PM10:00 PM
TuesdayMarch 5th, 2019
6:30 AM7:15 AM
Yomosa Session
Description

Enjoy yoga and mimosas! Get your workout in early with an all levels vinyasa flow. The class will be a combination of a variety of yoga poses and deep breathing to get the blood flowing.  This class will leave you feeling peaceful, energized and ready to start your day.  Bring your own yoga mat and sign up for the free yoga session when you register for the conference. 

7:45 AM8:45 AM
8:00 AM4:30 PM
8:00 AM9:00 AM
9:00 AM9:45 AM
General Session: Mario Rodriguez
Description

Mario Rodriguez, Indianapolis International Airport

9:45 AM10:00 AM
Break and Vendor Booths open
Description

Morning break sponsored by Visit French Lick West Baden

10:00 AM11:00 AM
Breakout Session I: Brett Sterenson
Description

Don't Take the Wind out of Your SALE  This program will highlight key areas of the planner supplier relationship, how to enhance negotiation techniques, increase ROI, handle delicate issues, and understand the external influences which affect the buying process

Speakers Brett Sterenson, Hotel Lobbyists
10:00 AM11:00 AM
Breakout Session II: John Daters
Description

Voice Search  Voice search is proving to be a disruptor in online search. Today’s travel and leisure customer is ever-more likely to start and/or supplement their digital search with a question to Siri, Alexa or Google. With voice search rising in usage and adoption how does your brand and location stay relevant and accurate? We’ll explore how voice search results work, what’s expected from users, and emerging strategies you can employ today to increase your rank for this growth-oriented search trend.

 

Speakers John Daters
10:00 AM11:00 AM
Executive Session: Open to ITA Board Members and Session Sponsors
Description

Digging Deeper to Raise Confidence Even Higher: Brain Science-Based Methods   Alyssa Dver, American Confidence Institutie will provide a deeper dive and specific to do’s to increase and sustain confidence in yourself – and how to coach it in others.  Various brain training exercises, tools and techniques will be experienced that can be used every day, by anyone.

11:00 AM11:15 AM
11:15 AM12:00 PM
General Session: Jamie Bennett
Description

ArtPlace America is a national collaborative initiative created by some of the country's largest investors.  It has invested more than $100 million over the past 7 years in communities of all sizes that are enlisting artists as allies in shaping the future of their communities.  Jamie Bennett, executive director, will share national examples of projects where artists have contributed toward livability, economic development and tourism.  

Speakers Jamie Bennett, ArtPlace America
12:00 PM1:00 PM
Lunch
Description

Lunch Sponsored by Indiana Office of Tourism Development

1:00 PM1:45 PM
General Session: Charlotte Westerhaus-Renfrow
Description

“Red Ocean Traps- How to Avoid Mind-Sets that Undermine Market Creating Strategies"  Is your business competing in saturated markets filled with fierce competition?  To successfully create new demand and capture new markets, business managers must avoid getting trapped in the murky red oceans of competing enterprises.  But how?        In this session you will learn:  1.  What are "Red Ocean" traps of competing enterprises and how to avoid them.  2.  What are "Blue Ocean" strategies that create new markets and profitable growth?   3.  How to develop and implement "Blue Ocean" strategies. 

Speakers Charlotte Westerhaus-Renfrow, M.Ed., J.D.
2:00 PM3:00 PM
Breakout Session: Matthew Focht
Description

Googles New DMO/Partnership Programs     Understanding and Maximizing Google’s Tools for Your Destination and your Members

2:00 PM3:00 PM
Breakout Session: Denise Miller
Description

Research- Questions Answered      Join Denise Miller from Strategic Marketing and Research, Insights as she discusses various types of research including economic impact, advertising, STR and website. You won't want to miss learning the different strategies, approaches and implementations each study offers.

Speakers Denise Miller
2:00 PM3:00 PM
Breakout session: Lisa Barham
Description

Million $$$ Prospecting: How to use the internet to find group business to drive meetings and events to Indiana 

* Learn what groups are going to your competitor locations and the rates they are paying

* Learn how to find groups slated to hold an event in your area but haven’t selected a venue

* Find organizations by market segment with all of their details including history on their past events

* Find catering and networking groups’ calendars and find their open dates

* Use industry specific search engines to find all of the upcoming events

* Learn how to make your Linkedin profile sell for you

Speakers Lisa Barham
3:15 PM4:15 PM
Breakout Session I-Travel Writer's Panel
Description

Travel Writer's Panel   Growing your tourism base has never been easier than it is now in the world of digital marketing. Travel writers in the Midwest Travel Network value the partnerships that they build with Midwest destinations. They will share best practices on how you can partner with a travel writer to bring new money into your communities. Together, we can grow Indiana tourism, one experience at a time.


Speakers Sara Broers, Leah Yoder, Cindy Ladage
3:15 PM4:15 PM
Breakout Session II- Brian Matson
Description

How to Leverage Facebook and Instagram for Content Marketing Success    Help your business leverage social media to gain maximum results.  Learn valuable strategies  to help promote your business on two of the most influential networks around today.  

3:15 PM4:15 PM
Breakout Session III: John Daters
Description

Drawing An International Audience to Your Website: How To Optimize Your Site for International Organic Search   Capturing an internal audience online isn’t as easy as just changing the language of your website. We’ll explore how you can optimize your website to help search engines bring your website across international borders to a wider audience.

 

 

Speakers John Daters
6:00 PM6:45 PM
6:45 PM8:00 PM
Dinner
Description

Dinner sponsored by Midwest Living

8:00 PM8:30 PM
Awards Ceremony
Description

Awards Ceremony, Gerry Dick, Emcee

9:00 PM11:00 PM
After Party
Description

Following the awards enjoy live music and dancing with the band The Doo! 

WednesdayMarch 6th, 2019
8:00 AM9:00 AM
9:00 AM10:00 AM
General Session
Description

Gary Varvel,  Back Home in Indiana:  A cartoonist view of the Hoosier State highlighting its beauty, sports successes, challenges, history and future.

Speakers Gary Varvel
10:15 AM11:15 AM
Breakout Session I: Brian Matson
Description

Data- Driven Campaigns: Turn your Analytics into Action  When is the last time you really took a deep dive into Facebook and Google Analytics Data?  Are you running online campaigns based on assumptions or facts?  In this session we'll uncover valuable data hiding in plain view and walk through how to use data to enhance your digital marketing campaigns. 



Speakers

To see the list of speakers at the conference, please check out the Speakers page!

Sponsors

    Tuesday Dinner Sponsor
    Host City Sponsor
    Tuesday Lunch Sponsor
    Wednesday Lunch Sponsor
    Break Sponsor
    Vendor Booth
  • Indiana State Festivals Association
  • Midwest Travel Network
  • Great Lakes Publishing/Ohio Magazine
  • CrowdRiff
  • Truly360
  • Travel Indiana Magazine
    Friend Sponsor
  • Longwoods International