Agenda

Indiana Confidence – Using Brain Science to Motivate Yourself & Visitors Confidence is the key to unlocking everyone’s potential – allowing us to be engaged and achieve success. Confident people are more innovative, more resilient, and overall happier.  They are better teammates, more productive, and create positive cultures. They make the best leaders, recruiters, presenters and role models – as well as friends. Good news – no one is born confident. It can be learned by anyone at any time.In this interactive, entertaining and immediately applicable session, you’ll gain Higher Power Thinking™ using ACI’s brain science-based tips, tools and techniques. Learn what boosts and busts confidence in yourself and others. You’ll be able to give and get more satisfaction at work - and at home – and entice visitors to enjoy the beautiful state of Indiana!

Opening Reception hosted by Visit Hendricks County

Enjoy yoga and mimosas! Get your workout in early with an all levels vinyasa flow. The class will be a combination of a variety of yoga poses and deep breathing to get the blood flowing.  This class will leave you feeling peaceful, energized and ready to start your day.  Bring your own yoga mat and sign up for the free yoga session when you register for the conference. 

Mario Rodriguez, Indianapolis International Airport

Morning break sponsored by Visit French Lick West Baden

Don't Take the Wind out of Your SALE  This program will highlight key areas of the planner supplier relationship, how to enhance negotiation techniques, increase ROI, handle delicate issues, and understand the external influences which affect the buying process

Voice Search  Voice search is proving to be a disruptor in online search. Today’s travel and leisure customer is ever-more likely to start and/or supplement their digital search with a question to Siri, Alexa or Google. With voice search rising in usage and adoption how does your brand and location stay relevant and accurate? We’ll explore how voice search results work, what’s expected from users, and emerging strategies you can employ today to increase your rank for this growth-oriented search trend.

Digging Deeper to Raise Confidence Even Higher: Brain Science-Based Methods   Alyssa Dver, American Confidence Institutie will provide a deeper dive and specific to do’s to increase and sustain confidence in yourself – and how to coach it in others.  Various brain training exercises, tools and techniques will be experienced that can be used every day, by anyone.

ArtPlace America is a national collaborative initiative created by some of the country's largest investors.  It has invested more than $100 million over the past 7 years in communities of all sizes that are enlisting artists as allies in shaping the future of their communities.  Jamie Bennett, executive director, will share national examples of projects where artists have contributed toward livability, economic development and tourism.  

Lunch Sponsored by Indiana Office of Tourism Development

“Red Ocean Traps- How to Avoid Mind-Sets that Undermine Market Creating Strategies"  Is your business competing in saturated markets filled with fierce competition?  To successfully create new demand and capture new markets, business managers must avoid getting trapped in the murky red oceans of competing enterprises.  But how?        In this session you will learn:  1.  What are "Red Ocean" traps of competing enterprises and how to avoid them.  2.  What are "Blue Ocean" strategies that create new markets and profitable growth?   3.  How to develop and implement "Blue Ocean" strategies. 

Googles New DMO/Partnership Programs     Understanding and Maximizing Google’s Tools for Your Destination and your Members

Research- Questions Answered      Join Denise Miller from Strategic Marketing and Research, Insights as she discusses various types of research including economic impact, advertising, STR and website. You won't want to miss learning the different strategies, approaches and implementations each study offers.

Million $$$ Prospecting: How to use the internet to find group business to drive meetings and events to Indiana 

* Learn what groups are going to your competitor locations and the rates they are paying

* Learn how to find groups slated to hold an event in your area but haven’t selected a venue

* Find organizations by market segment with all of their details including history on their past events

* Find catering and networking groups’ calendars and find their open dates

* Use industry specific search engines to find all of the upcoming events

* Learn how to make your Linkedin profile sell for you

Travel Writer's Panel   Growing your tourism base has never been easier than it is now in the world of digital marketing. Travel writers in the Midwest Travel Network value the partnerships that they build with Midwest destinations. They will share best practices on how you can partner with a travel writer to bring new money into your communities. Together, we can grow Indiana tourism, one experience at a time.

How to Leverage Facebook and Instagram for Content Marketing Success    Help your business leverage social media to gain maximum results.  Learn valuable strategies  to help promote your business on two of the most influential networks around today.  

Drawing An International Audience to Your Website: How To Optimize Your Site for International Organic Search   Capturing an internal audience online isn’t as easy as just changing the language of your website. We’ll explore how you can optimize your website to help search engines bring your website across international borders to a wider audience.

Dinner sponsored by Midwest Living

Awards Ceremony, Gerry Dick, Emcee

Following the awards enjoy live music and dancing with the band The Doo! 

Gary Varvel,  Back Home in Indiana:  A cartoonist view of the Hoosier State highlighting its beauty, sports successes, challenges, history and future.

Data- Driven Campaigns: Turn your Analytics into Action  When is the last time you really took a deep dive into Facebook and Google Analytics Data?  Are you running online campaigns based on assumptions or facts?  In this session we'll uncover valuable data hiding in plain view and walk through how to use data to enhance your digital marketing campaigns.