Indiana Tourism Awards

2022 Awards

The Indiana Tourism Association is bringing back the awards for the 2022 Indiana Tourism Conference. See below for all categories, requirements and criteria.

Categories

  1. COVID Marketing Campaign: With 2020 being a year of uncertainty the tourism industry became creative. Show us your best pivoted or new project from 2020. No cost for this entry. One entry per organization.
  2. Best Visitors Guide (printed or digital).
  3. Best Cooperative Partnership: a brochure, newsletter, promotional piece, direct mail or group sales collateral that involves a Destination Marketing Organization and at least one other partner (printed or digital).
  4. Best Digital Marketing Campaign: online videos, videos, podcast, email marketing, social media campaigns, digital ads, etc.
  5. Best Website: based on design, content, innovation, technology, interactivity, copy-writing, etc.
  6. Best Event or Festival: attracts visitors to the area with demonstrated economic impact, including hotel overnight stays and restaurant revenue.
  7. Best Leisure Travel Marketing Campaign: recognizing creativity, innovation, clearly stated and measured objectives, demonstrated results, etc (printed or digital).
  8. Best Culinary Focused Marketing Campaign: specifically focused on culinary experiences (printed or digital).
  9. Best Hotel/Lodging Focused Marketing Campaign: specifically focused on accommodations or overnight packages (printed or digital).
  10. Best Advocacy Initiative: community project, infographic, etc that an organization has used to increase awareness in the local community.
  11. Best Specialty Item (posters, maps, pins, buttons, mail or free-standing inserts)

Entry Requirements

  • All entries must designate the organization’s overall marketing budget level: Under $300,000/year or over $300,000/year. Budget level should reflect marketing budget only and should not include staff salaries or operational expenses.
  • Eligible projects must be produced, placed or completed between January 1, 2021-December 31, 2021.
  • All entrants must register for the Indiana Tourism Conference and be present at awards event on Tuesday, March 15, 2022.
  • Entries can be submitted by Destination Marketing Organizations, Agencies or Industry Partners.
  • Entries must be received by Friday, January 14, 2022 at 5pm EST. Absolutely no late entries will be considered.
  • Judges reserve the right to forego awarding any category that has less than three entries. Entrants will be refunded if the entry category is not judged.

Evaluation Criteria

  • Project Description and Content (20 Points): Was the project clearly described, with a clear goal and vision? Was the intent (audience, goals, etc) of the project clearly described?
  • Execution and Budget (20 Points): Was the project scope, planning and implementation clearly explained? Was the project successfully executed? Was the budget for the project explained?
  • Return on Investment (20 Points): What was the overall success of the project? Did the project have a good/high return on investment? Please include results such as: impressions, call to action, click throughs, social media follows and comparison to previous years stats.
  • Creativity (20 Points): Did the project have good visual appeal? Did the quality of the project look/feel meet or exceed expectations?
  • Overall Project Impression (20 Points): Based on the goals and objectives presented, with supported information, was the project a success? Would the project entice visitation?

Entry Instructions

  • Complete one form for each entry and include at least one hi-res image with your entry (to be used at the awards presentation).
  • Entries (including the form and accompanying documents) should be submitted via the form below.
  • If you are entering for Best Visitors Guide, please mail four hard copies of your entry to be reviewed by the judges to: Carrie Lambert, Indiana Tourism Association, PO Box 55456, Indianapolis, IN 46205. These must be received by January 14, 2022.
  • $50 for the first entry, each additional entry is $30.
  • Invoice will be received by the entrant after the entry is received by the ITA.
  • A confirmation email will be received by the entrant after the entry is received by the ITA.

Deadline to Enter: January 14, 2022 at 5 PM EST.


Fields marked with a are required.

Entrant


Category


Select one category. A separate entry form is required for each category.

Project


How long was the project in planning?
Overall budget for the project.
Include any ROI available. Hard numbers are helpful, but even anecdotal ROI will be considered.
Description of the project and results ( of 500 word maximum).
Please note that files larger than 2MB will be rejected. You may add up to 4 files. To attach multiple files, please select multiple files in the file selection dialog displayed when you click the browse button. We only accept PDFs and image files. You may alternatively submit links to the files, for example to a shared DropBox, OneDrive, or other online file sharing. To submit links, please check the "Attach Files By Link" checkbox.
Individuals, Agency, and/or Partners involved.

Sponsors

    Tuesday Lunch Sponsor
    Monday Evening Reception