Indiana Tourism Awards

2023 Awards

The Indiana Tourism Association has updated the award categories. Entries will be accepted beginning mid-November. See below for all categories, requirements and criteria.

Categories

  1. Best Advocacy Initiative: community project, infographic, etc that an organization has used to increase awareness in the local community.
  2. Best Cooperative Partnership: a brochure, newsletter, promotional piece, direct mail, group sales collateral or industry event that involves a Destination Marketing Organization and at least one other partner (printed or digital).
  3. Best Culinary Focused Marketing Campaign: specifically focused on culinary experiences (printed or digital).
  4. Best Digital Marketing Campaign: online videos, videos, podcast, email marketing, social media campaigns, digital ads, etc.
  5. Best Event or Festival: attracts visitors to the area with demonstrated economic impact, including hotel overnight stays and restaurant revenue.
  6. NEW: Best Merchandise (new item produced specifically to be sold).
  7. NEW: Best New Experience: celebrates a new experience in an area. Can be a new photo spot, special exhibit or a new attraction.
  8. Best Overall Marketing Campaign: recognizing creativity, innovation, clearly stated and measured objectives, demonstrated results, etc (print or print/digital combined).
  9. Best Visitors Guide (county/regional/statewide).
  10. NEW: Best Brochure (district/attraction/city).
  11. Best Specialty Item (posters, maps, pins, buttons, mail or free-standing inserts).
  12. Best Website: based on design, content, innovation, technology, interactivity, copy-writing, etc.

Entry Requirements

  • All entries must designate the organization’s overall marketing budget level: Under $300,000/year or over $300,000/year. Budget level should reflect marketing budget only and should not include staff salaries or operational expenses.
  • Eligible projects must be either produced, placed or completed between January 1, 2022-December 31, 2022.
  • All entrants must register for the Indiana Tourism Conference and be present at awards event on Tuesday, March 21, 2023.
  • Entries can be submitted by Destination Marketing Organizations, Agencies or Industry Partners.
  • Entries must be received by Friday, January 13, 2023 at 5pm EST. Absolutely no late entries will be considered.
  • Judges reserve the right to forego awarding any category that has less than three entries. Entrants will be refunded if the entry category is not judged.

Evaluation Criteria

  • Project Description and Content (20 Points): Was the project clearly described, with a clear goal and vision? Was the intent (audience, goals, etc) of the project clearly described?
  • Execution and Budget (20 Points): Was the project scope, planning and implementation clearly explained? Was the project successfully executed? Was the budget for the project explained?
  • Return on Investment (20 Points): What was the overall success of the project? Did the project have a good/high return on investment? Please include results such as: impressions, call to action, click throughs, social media follows and comparison to previous years stats if applicable.
  • Creativity (20 Points): Did the project have good visual appeal? Did the quality of the project look/feel meet or exceed expectations?
  • Overall Project Impression (20 Points): Based on the goals and objectives presented, with supported information, was the project a success? Would the project entice visitation?

Entry Instructions

  • Complete one form for each entry and include at least one hi-res image with your entry (to be used at the awards presentation).
  • Entries (including the form and accompanying documents) should be submitted via the form below.
  • If you are entering for Best Visitors Guide, please mail four hard copies of your entry to be reviewed by the judges by January 13 to the below address. We recommend tracking them to ensure delivery: 
    • Carrie Lambert, Indiana Tourism Association
    • 2715 Ryan Drive
    • Indianapolis, IN 46220
  • $50 for the first entry, each additional entry is $30.
  • Invoice will be received by the entrant after the entry is received by the ITA.
  • A confirmation email will be received by the entrant after the entry is received by the ITA.

Deadline to Enter: January 13, 2023 at 5 PM EST.


Fields marked with a are required.

Entrant


Category


Select one category. A separate entry form is required for each category.

Project


How long was the project in planning?
Overall budget for the project.
Include any ROI available. Hard numbers are helpful, but even anecdotal ROI will be considered.
Description of the project and results ( of 500 word maximum).
Please note that files larger than 2MB will be rejected. You may add up to 4 files. We only accept PDFs and image files. You may alternatively submit links to the files, for example to a shared DropBox, OneDrive, or other online file sharing. To submit links, please check the "Attach Files By Link" checkbox.
Please attach a single image file representing the entry.
Individuals, Agency, and/or Partners involved.

Sponsors

    Host City Sponsor
    Tuesday Lunch Sponsor
    Wednesday Lunch Sponsor
    Lanyard Sponsor
  • AAA Living
    Supporting Sponsor
    Vendor Booth
  • McDaniels Marketing
  • AAA Living
  • Indiana State Festivals Association
  • Ohio Magazine/Long Weekends
  • Indiana Destination Development Corporation
  • Travel Indiana Magazine
  • Zartico
  • Edible Indy
    In Kind