Agenda

The Indiana Tourism Conference agenda is subject to change. To print a copy of this document, please click the print button below. 

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Loading Sessions...
MondayMarch 5th, 2018
2:00 PM4:00 PM
Registration Open | Booths Open
Categories Uncategorized
Description

Registration booths open

3:00 PM4:00 PM
ITA Board Meeting
Categories Uncategorized
Description

ITA board meeting in afternoon (open to all members)

4:00 PM4:15 PM
Welcome Message- Lieutenant Governor Suzanne Crouch
Categories Uncategorized
Description

Welcome message from Lieutenant Governor Suzanne Crouch

4:15 PM5:15 PM
Opening Keynote - Dr. Dale Brill
Categories Uncategorized
Description

Dr. Dale Brill, Senior Vice President of Research and Community Development, Orlando Economic Partnership. 

Evolution or Revolution: Public Funding and Tourism Marketing

Speakers Dale Brill
5:30 PM7:00 PM
Opening Reception
Categories Uncategorized
Description

SoIN Tourism will host “Tourism Rocks,” the opening reception at the Falls of the Ohio State Park. Reconnect with your fellow industry pals over drinks and appetizers; then hop on the complimentary shuttle for the SoIN dine around. You eat and drink, we’ll drive! Fourteen local restaurants will be options for drop off and pick up.


 

TuesdayMarch 6th, 2018
7:45 AM8:45 AM
Continental Breakfast | Booths Open
Categories Uncategorized
Description

Booths Open

8:00 AM4:00 PM
Registration Open
Description

Registration Open

9:00 AM10:00 AM
General Session
Categories General Session
Description

Lee Fisher, CEOs for Cities 

How to Create a City That You Can’t Wait to Get to, and Never Want to Leave

Speakers Lee Fisher
10:00 AM10:15 AM
Break | Booths Open
Categories Uncategorized
Description

Break sponsored by Anderson/Madison County Visitors Bureau

Booths Open

10:15 AM11:15 AM
Breakout Session I
Categories Breakout Session
Description

Karen Purves, innovative impact 

Communicate with Strength- Key Words that Enhance your Effectiveness

Speakers Karen Purves
10:15 AM11:15 AM
Breakout Session II
Categories Breakout Session
Description

Stephen Ekstrom, Fire Starter Brands  

What do high-volume buyers need from you?

Speakers Stephen Ekstrom
11:15 AM12:00 PM
Learning Labs
Categories Uncategorized
Description

Jennifer Foster , STR

Destination Solutions and STR

Speakers Jennifer Foster, CHIA
11:15 AM12:00 AM
Learning Labs
Categories Uncategorized
Description

How Biscuits and Ballgowns Changed the Game 

Ever hear of Clarksville, Tennessee?  Hear how a little creativity put Clarksville on the map for motorcoach tours. 


12:00 PM1:00 PM
Lunch
Categories Uncategorized
Description

Lunch sponsored by Indiana Office of Tourism

Mark Newman, Indiana Office of Tourism

Annual Update  

1:00 PM2:00 PM
General Session
Categories General Session
Description

Trevor Meers, Midwest Living  

What’s Your Destination’s Story?

Speakers Trevor Meers
2:00 PM3:00 PM
Breakout Session I
Categories Breakout Session
Description

Nancy Turner, Winchester-Clark County Tourism   and Leanna Comer, Comer Research Consultants

Get to Know Your Visitors: Tourism Research on a Limited Budget

Speakers Nancy Allen Turner, Leanna H. Comer
2:00 PM3:00 PM
Breakout Session II
Categories Breakout Session
Description

Karen Purves, innovative impact 

This is How You Do It – Proven Secrets for Email Sales Etiquette - Do you know the four letter word that instantly increases the response rate to your emails?

Speakers Karen Purves
3:00 PM3:15 PM
Break | Booths Open
Categories Uncategorized
3:15 PM3:15 PM
Breakout Session I
Categories Breakout Session
Description

Taylor Trusty, Blackstone Media 

Tourism Marketing: the Journey to the Destination

Speakers Taylor Trusty
3:15 PM4:15 PM
Breakout Session II
Categories Breakout Session
Description


"Cheerleader for a Cause" Can Community Leaders Promote Tourism?

Speakers Mark Eddy
6:00 PM6:45 PM
Reception
Categories Uncategorized
6:45 PM8:30 PM
Dinner and Awards Presentation
Categories Uncategorized
Description

Indiana Tourism Awards sponsored by Midwest Living

8:30 PM12:00 AM
After Party
Categories Uncategorized
WednesdayMarch 7th, 2018
7:45 AM8:45 AM
Continental Breakfast
Categories Uncategorized
9:00 AM10:00 AM
General Session
Categories Breakout Session, General Session
Description

Jim Walker, Big Car Collaborative

Making Places Lively through Cultural Programming

Speakers Jim Walker
10:15 AM11:15 AM
Breakout Session I
Categories Breakout Session
Description

Amrita Gurney, CrowdRiff

Visual Influence: How to reach today’s travelers through visual marketing

Speakers Amrita Gurney
10:15 AM11:15 AM
Breakout Session II
Categories Breakout Session
Description

Indiana State Fair and Louisville CVB

Come hear representatives from the Indiana State Fair and Louisville CVB share about their customer service programs. Attendees will learn how the programs originated, were implemented and have been evaluated.


Speakers Destiny Monyhan, Ray Allison
11:30 AM12:30 PM
Closing Lunch
Categories Uncategorized
Description

Announcement for 2019


Speakers

To see the list of speakers at the conference, please check out the Speakers page!

Sponsors

    Tuesday Dinner & Awards Sponsor
    Host City Sponsor
    Tuesday Lunch Sponsor
    Wednesday Lunch Sponsor
    After Party Sponsor
    Break Sponsor
    • In Kind Sponsors
    • Fire Starter Brands Logo
    • Williams Randall Logo
    • Underproduction Multimedia Logo
    Lanyard Sponsor
  • AAA
    Vendor Booth
  • Indiana State Festivals Association
  • STR
  • AAA Publications
  • Travel Indiana Magazine
  • Chute
  • Midwest Living/Meredith Travel Marketing
  • Group Tour Media
  • Great Lakes Publishing/Ohio Magazine
    Friend Sponsor
  • Hamilton County Tourism, Inc.
  • Elkhart County Convention & Visitors Bureau
  • Visit Indy
  • Columbus Area Visitors Center
  • Sports Indiana